Digital Auto-service Branch Platform
Role: UX/UI Designer
Marz 15th 2021 - November 30th 2022
Designing a new digital platform from scratch in collaboration with Product Owner, Marketing, PMO, and Development team.
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Task: Decrease the customer’s time spend in the cashier and customer service area at branches.
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01
Understanding context
In my role as a UX designer, I engage in a comprehensive process that encompasses defining user needs, mapping out their journey, and evaluating team capability. By thoroughly understanding user requirements and pain points, I am able to develop solutions that directly address their needs and enhance their overall experience.
02
Design System and Wireframe
With an omnichannel design system vision, I presented to different work departments the layout and user flow for the new digital platform we were creating.
03
User test
We used one of the branches as a user test process to determine possible refinement of the product with a usability test for 10 clients.
Feedback: We realize that most of the clients in this branch are elderly people that need bigger fonts easier to read.
04
Final Design and iterations
As the product was launched, we created a digital survey in the platform to gather more user satisfaction numbers. In 2022, we decided to use Keplin as a fronted code developer for more design precision and increase the user satisfaction.
