Spacescout
Role: UX/UI Designer
July 2022 - October 2022
In my final project for my Master's in User Experience Design, I took on the challenge of developing a prototype for an innovative app aimed at simplifying the process of renting spaces for content creation and events. This comprehensive project encompassed every stage of the design process, from identifying the market demand and user needs to designing a functional prototype as a viable solution.
Task: Create a prototype that satisfies users with a major local problem of renting places for content creation and events.
01
Research
Initially, it was imperative to ascertain the viability and relevance of the product, ensuring its usefulness and meeting the needs of its target audience.
Subsequently, I proceeded with an extensive investigation to gain deeper insights into the genuine requirements of the users and their experiences with comparable platforms. This allowed me to discern the strengths and weaknesses of these platforms for conducting a comprehensive benchmark analysis.
To accomplish this, I employed a combination of user research tools, including online surveys and face-to-face open interviews, ensuring a robust and diverse data collection process.
02
Context
By thoroughly analyzing the competitive landscape in the market, gaining a profound understanding of the genuine needs and priorities of my users, and identifying exemplary offerings from similar platforms, I conducted a comprehensive benchmark analysis. This evaluation aimed to identify best practices and weaknesses by benchmarking among a curated list of platforms, all based on meticulous research.
Then, I commenced the design process by thoroughly identifying and defining three key user personas. These personas were crafted based on meticulous analysis, encompassing their pain points, expectations, level of technological acumen, aspirations, and contextual factors.
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03
Design
Throughout the process, I dedicated significant time to creating detailed wireframes, carefully mapping out the user flow, and crafting high-fidelity designs. These steps were essential in ensuring a seamless and intuitive user experience, allowing for thorough testing and iteration to refine the final product.
04
Prototyping and user testing
To gauge accessibility and user satisfaction, I conducted user tests with diverse participants, assigning them three tasks to evaluate ease of use. The valuable feedback obtained helped identify areas for improvement and enhance the overall user experience.
05
Iterating
Based on the feedback received from user testing, I made necessary adjustments to the app's design and functionality. This iterative process involved refining the user interface, optimizing usability, and addressing any identified issues. Following the adjustments, I conducted additional rounds of testing to validate the improvements and ensure a seamless user experience.
